Wine Lovers! Why You Just Might Love Qualitative Research.
6 min readJan 30, 2020
Whether You Drink or Not Qualitative Research May Help You Recognize Joy in Life.
This is based on a true story circa 2001 when I was married to a gifted contractor who specialized in wine cellars and is a real wine connoisseur. At that time I was drinking wine too and quickly found out with wine, quality matters. I went from being a gourmand to a gourmet just…